IABNZ announces new Chairperson, Vice-Chairperson

IAB New Zealand announces new Chairperson and Vice-Chairperson

The Interactive Advertising Bureau of New Zealand (IAB NZ) announced today that Liz Fraser, head of MSN New Zealand has been elected as its new Chairperson.

“Firstly, I’m honoured. Thanks to my supporters. These are great times for digital, but they’re not without challenges. As an industry body there’s much to do. In the great scheme of marketing, digital confronts the usual way of doing things – there are fans as well as the fearful and confused. We’ve got to work harder to get more people – mostly advertisers – onboard, because so many of their customers already are. For starters, we’ll review market measurement methodologies, up the ante on communications, and get behind more industry discussion,” says Fraser.

“I’d like to express my thanks to outgoing Chairperson, Michael Gregg and fellow board members Josh Borthwick (adhub) and David Barton-Ginger (NZRU). They and the rest of the IAB Board members have achieved a great deal over the last 12 months, in particular to help drive member value by focusing on industry events, networking and speaking opportunities, launching the creative awards (www.BollyAwards.co.nz) and continuing to provide quarterly advertising spend reports”.

Joining Fraser on the IAB’s executive team is Laura Maxwell-Hansen, General Manager of Yahoo!Xtra as Vice-Chairperson.

“I am pleased by the opportunity this new appointment offers me to play a part in growing and supporting digital advertising in New Zealand. The IAB plays an important role in encouraging knowledge transfer from global and local sources, in order to better equip advertisers to run successful campaigns. I love the pace of change and the myriad of options that drip out of the digital tap every day. It’s a great industry to support and I’m passionate about it!” says Laura.

Fraser has been working as head of MSN since May 2007. Prior to this she held sales, marketing and programming positions at TVNZ.

Alisa Higgins, IAB marketing manager says she couldn’t have asked for two more experienced leaders to work with over the next 12 months. “IAB’s goal is to drive the online advertising industry to become the 3rd largest medium by 2012. Both Liz and Laura have outlined to the board strong plans on helping us achieve this. Watch this space!”

ENDS

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