Turners & Growers ‘Mobbed’ by Media And Buyers
Turners & Growers ‘Mobbed’ by Media And Buyers At Asia Fruit Logistica
Turners & Growers stand at ASIA FRUIT LOGISTICA, Asia’s leading trade show for the international fresh fruit and vegetable business, has been ‘mobbed’ by buyers and media since opening on Wednesday in Hong Kong.
Speaking from ASIA FRUIT LOGISTICA today, Turners and Growers Chairman, Tony Gibbs says, “We’ve been mobbed at the stand every day, the amount of interest in JAZZ, ENVY, ENZARed and ENZAGold has been phenomenal, I’ve never seen anything like it.”
New Zealand’s largest diversified horticultural company, Turners & Growers and its subsidiaries ENZA and Delica stand are showcasing New Zealand tomatoes, oranges, lemons, new apple varieties JAZZ™ and ENVY™ and ENZA’s globally grown kiwifruit varieties at the expo that’s hosting thousands of the global produce industry’s movers and shakers from countries around the world in Hong Kong this week.
“Commentators here are telling us that Turners & Growers stand is attracting by far the most interest at the show. We’ve done countless media interviews and there’s been a constant stream of high quality buyers from all major retailers and wholesalers around the Asia and many from around the world.”
The show is giving Turners & Growers new apple and kiwifruit varieties high-profile media exposure. JAZZ™ apples and ENZARed™ kiwifruit featured on Hong Kong’s leading TVB news on Wednesday night and Chinese public broadcaster, Xinhua yesterday visited the stand to interview Tony Gibbs and taste the fruit on show.
Gibbs says his first time at ASIA FRUIT has been an experience he’ll never forget. “ASIA has a great love of New Zealand and our fresh produce, this is such an incredible opportunity for New Zealand’s best produce to really ‘wow’ the Asian markets.”
“Buyers here are fascinated with the look of our ENZARed kiwifruit and love the flavour. ENZA Gold is also proving extremely popular and the combination of new high quality apple and kiwifruit varieties under the ENZA brand is creating strong demand.”
“Buyers here want New Zealand Kiwifruit. They can’t believe that there’s a monopoly around New Zealand kiwifruit. There is a great deal of discussion about ENZA’s global leadership in bringing new kiwifruit varieties to market and support for our call for change so they can buy New Zealand grown ENZA kiwifruit.”
“Many buyers see the benefits of expanding and updating the New Zealand industry to free exports of new innovative varieties like ENZARed as it will expand the Kiwifruit category globally and provide even more opportunity for New Zealand kiwifruit, ” said Tony Gibbs.