PMIRRG Hires Neilsen

The New Zealand Print Media Industry announces appointment of Preferred Research Supplier for next 5 years

The Print Media Industry Research Review Group (PMIRRG) is excited to announce the appointment of The Nielsen Company as the preferred supplier of an exciting new media & consumer insights research service in New Zealand.

Nielsen has been selected as preferred supplier for a five year period beginning January 2011 after an extensive review and RFP process conducted by the PMIRRG. 11 companies from New Zealand and around the world formally expressed their interest in the RFP.

Eight companies initially presented their credentials. From this process, four Research Agencies were chosen to formally respond to the RFP, which looked for responses around measuring Print Readership, providing a comprehensive consumer insights survey and introducing a Media Engagement Study.

These top four candidates presented an extremely high calibre of proposals for the PMIRRG to consider. After a thorough review of all proposals, two formal presentations and a robust Q&A process, the PMIRRG group has reached a unanimous decision to appoint Nielsen as the preferred supplier.

“After what has been an extensive review process, we can proudly say that we have achieved all of the objectives of our stakeholder group with the appointment of Nielsen as the new research provider. We are certain their new research service will provide a future-proofing solution for our industry over the next five years,” said Derek Lindsay, PMIRRG chairman.

Nielsen achieved preferred supplier status by proposing a total re-design of the existing research service which includes:

1. A managed transition in 2011, from face-to-face in-home interviews using paper questionnaires, to computer assisted face-to-face interviews and onto a fully online survey by 2015

2. Exciting new media and consumer insight tools, including an annual dynamic cross-media and publishing brand engagement study.

3. The fusion of Statistics New Zealand’s Household Expenditure Monitor to the print readership database and a new panel based on an online audience measurement tool, also fused to the core readership.

4. The survey itself will also be completely re-designed to include new questions covering consumer and media, lifestyle, life stage, activity & attitudes. This will provide publishers and media agencies with a refreshingly new comprehensive sales and planning tool.

“We are delighted to be appointed as the Print Media Industry’s preferred supplier. The new service will be dynamic, forward looking and cutting edge. We are excited by the opportunity and the new challenges it brings,” said Stuart Jamieson, Executive Director, Media, The Nielsen Company, New Zealand.

The PMIRRG – which represents the Newspaper Publishers Association (NPA), Magazine Publishers Association (MPA) & Communication Advertising Agencies New Zealand (CAANZ) - was formed in late 2007 with the specific objective of evaluating the needs of the New Zealand print media and communication industry for readership research.

Over the last 2 ½ years it has carried out an extensive review on international best practice in media research, innovation and the use of technology. By initiating the tender process the PMIRRG sought to future proof the readership measurement system providing the flexibility to adapt as technology continues to evolve and provide relevant audience data in a more complex and dynamic media landscape.

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