Jasons Travel Media increases digital activities
Jasons Travel Media increases emphasis on digital activities
Jasons is increasing its investment in digital processes and technology to capitalise on the rapidly growing online accommodation booking market.
Chief Executive Matthew Mayne confirmed to staff and shareholders earlier this week the Company’s plans to place more emphasis on online innovation and creative end user experiences. “Jasons Travel Media is changing to enable us to more rapidly respond to the needs of today’s traveler.” he said.
While the Company’s print offering of 78 free print directories and guides remain integral to the business, Jasons Travel Media is increasing focus on developing its digital capability. Earlier this year the Company relaunched www.jasons.com along with new social media elements including Jasons’ own ‘Stayed, Paid & Raved’ authenticated feedback platform and a complete overhaul of the customer booking process.
“With an enhanced digital focus for the business, Jasons has commenced a team restructure to better service our clients and end-users. At this stage five new roles have been created in the digital area, including a new GM of digital.” says Mayne.” This brings the digital team to 20 staff.”
“I’m incredibly proud of the Jasons team and how they’ve stepped up to the challenge that the travel and tourism sector has faced in the last 24 months. We will first look to our own people to fill the new roles, before recruiting externally.”
Jasons targets the ‘free and independent traveller’ segment, both domestically and internationally and are positioned as the number one visited travel and accommodation listing website in New Zealand (based on June 2010 results – Total Unique Browsers, Nielsen Net rankings).
No other travel publisher in New Zealand has the coverage, range or depth of Jasons Travel Media. The Jasons database is the largest in the industry, with more than 31,400 detailed tourism operator listings, 1000s of travel articles and 100s of maps.
Yearly, Jasons prints and distributes more than 5.7 million copies of 78 different FREE print directories and guides, and delivers 1.63 million online user sessions at www.jasons.com. Its monthly travel email newsletter, Jasons Explore! reaches a customer database of more than 100,000.
Incorporated as a family business in 1967, Jason Publishing Co Ltd was restructured as Jasons Travel Media Ltd in 2000 to reflect the changing nature of its business, rapidly transforming itself into an expert 'travel and tourism infomediary', delivering high-quality information to connect travel buyers with sellers.
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