Media Partnership Embarks On 3D Production
Beach House Pictures, NHNZ, MDA
Wednesday, October 6, 2010
Beach House, NHNZ and Singapore’s Media Development Authority embark on 3D
Singapore’s Beach House Pictures and its major shareholder New Zealand based NHNZ, have joined forces with the Media Development Authority of Singapore (MDA) to produce a 3D television series – comprising ten one hour episodes – for international distribution.
Beach House Pictures and NHNZ have a long standing relationship with the MDA and this will be the co-production partnership’s first venture into 3D.
Beach House Pictures managing director Jocelyn Little says given the long history of the successful partnership between the three organisations, it is only apt that they should embark together on this new direction. “We are delighted that the MDA is investing in our first 3D production,” she says. “MDA has made a concerted effort to develop 3D capabilities for Singapore’s media sector, which has enabled us to expedite our involvement in 3D content. It is great to be at the forefront of developing programmes for a new media on the cutting edge of technology.”
Over the last year NHNZ and Beach House Pictures have also focused strongly on developing their 3D capabilities and both companies have acquired the technology and the skills to enable them to cater for the expected demand in 3D productions.
NHNZ managing director Michael Stedman says 3D has captured the attention of audiences worldwide and making shows in 3D is a natural progression for NHNZ and its co-production partners. “We expect to see enormous growth in the 3D market and being this early out of the blocks will give us an advantage when the demand for 3D starts to swell.”
Dr Christopher Chia, Chief Executive Officer of the Singapore Media Development Authority says, “We are heartened to see one of our homegrown companies take the initiative to be an Asian pioneer in 3D production for the international TV market. This collaboration will further enable us to deliver high quality 3D productions with global appeal, whilst capitalising on Singapore’s recognized strength in factual documentaries."
Singapore’s foremost post production company and experts in 3D post production, Blackmagic Design, will be handling some aspects of the final post production process for this series.