VML@Y&R Launches Today

VML@Y&R Launches Today

Y&R NZ announced today that VML@Y&R is up and running from October 2010. VML is a global leader in digital and interactive campaigns focusing on effectiveness through engagement.

VML@Y&R will launch under the leadership of two of New Zealand’s most experienced digital practitioners, Nigel Hammersley and Michael Gregg.

Nigel Hammersley has 14 years’ experience in digital/interactive and has worked on numerous accounts in both London and NZ winning a variety of industry awards along the way. He is the former Head of Digital at Sugar, was a partner at TOUCH/CAST/next and Head of Interactive at Clemenger BBDO & AIM Proximity.

“I’m looking forward to creating and delivering unfettered world-class ideas that generate results for our clients. We’ll have a no fuss approach backed up by the VML network that is already creating solutions for clients at the intersection of marketing and technology”.

Michael Gregg has over 20 years experience in advertising and technology. He was on the management team of Trade Me, past IAB chairman, a former Director & Shareholder of ChromeToaster, and previous Head of Interactive at Clemenger BBDO.

“Having Y&R behind us gives us a global network of clients. This challenge is exactly what I have been looking for to extract myself from the Marlborough Sounds and the chance to team up with Nigel again is compelling. Nothing like this exists in NZ right now – a global, digital offering that Nigel and I can throw our energies into,” says Michael.

“I couldn’t be more delighted in securing this seriously good talent to lead VML@Y&R” said Jon Ramage, CEO Y&R NZ. “They are as ambitious as I am in creating effective interactive campaigns,” he added.

Jon Cook, Global President of VML is thrilled to have another office on the global network and especially excited about the talent who will lead the business in New Zealand. “These guys really are digital natives with proven track records of delivering successful digital projects. It’s great having them in our rapidly growing network.” he said.

VML@Y&R has so far launched 11 offices worldwide since it partnered with Y&R Brands in 2009. It will open a further eight offices over the next year.

ENDS

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