Rich countries add value to food – so should we

Tuesday, 2 November 2010, 8:52 am
Article: sticK

Rich countries add value to food – so should we

(sticK - Nov. 2 2010 ) As far as New Zealand’s food exports are concerned, a recent report’s summary is ‘not bad, could do much better’.

Sure, relative to other countries we have good food and beverage exports per capita, but our mix is skewed towards traditional, minimally-processed products. We under-perform in value-added foods.

A just released report by Coriolis, an Auckland-based strategic management consulting and market research firm, carried out for the Ministry of Economic Development says that the mix of value-added products being exported to Australia shows that New Zealand can lift food into a higher category.

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