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Pelican Products' new distribution model for NZ

Pelican Products announces earlier availability and more attractive pricing through new distribution model

Auckland, November 3, 2010 – Pelican Products, the global leader in advanced lighting systems and virtually indestructible cases, has a new distribution model that will give customers earlier access to better-priced products.

This follows the conclusion of the long-term relationship between Pelican Products and distributor PSL/Firemaster.

Those previously supplied by PSL/Firemaster can now enjoy access to more attractive pricing and earlier availability for new products, including warranty service support, through either channel distributor Roadmaster or, in the case of government and emergency services markets, Chubb New Zealand.

Pelican products are the global benchmark for quality, reliability and durability across wide scope of sectors, including fire, emergency services, government, military, diving, photography, marine, mining petrochemical, aviation, police, rail, customs and manufacturing.

“We are very excited to deliver previously unseen levels of availability, attentiveness, service and support to Pelican’s loyal channel partners and end-users who demand the very best in product quality and support,” said Christian Nyman, managing director, Pelican Products.

“Pelican customers deserve to be supported at levels akin to the premium quality of Pelican’s products and our distribution arrangements now reflect that.”

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The full range of Pelican, Pelican Storm and Pelican Hardigg cases, Pelican torches and Pelican Remote Area Lighting Systems (RALS) are now available:

• to dealers and technical packaging customers through Roadmaster in Auckland, ph: (09) 274 4021
• to fire, emergency services, defence and government customers via Chubb NZ, ph: (09) 362 3626.

Pelican Products, Inc. is the global leader in the design and manufacture of advanced lighting systems and virtually indestructible cases. After acquiring Hardigg Industries in December 2008, the company now operates in 12 countries, with 22 offices and six manufacturing facilities across the globe. For more information, visit www.Pelican.com, www.hardigg.com or www.behrmancap.com.


ENDS

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