Sustained Readership Growth For Market Leader

Media Release, November 12, 2010

SUSTAINED READERSHIP GROWTH FOR MARKET LEADER, ACP MAGAZINES

New Zealanders continue to demonstrate a passion for magazines, with market leader ACP Magazines driving the industry’s readership growth.

Based on the latest Nielsen Readership survey,1 ACP’s combined titles increased by well over 80,000 new readers compared to a year ago. In terms of percentage growth, this is significantly ahead of the market. Further demonstrating the depth of ACP’s portfolio, the latest survey results show 14 out of 16 consistently measured consumer titles all attracted readership gains year on year, with many titles up 10% or higher.

CEO Paul Dykzeul says: “This stellar success reflects ACP’s commitment to delivering compelling content based on sound audience understanding combined with a company-wide push for innovation. Consumers are rewarding our focus by investing more of their time with our titles.”

ACP Magazines reach 2.9 million New Zealanders every year2 with three in every four female magazine readers choosing an ACP magazine.3 Significant readership gains have been recorded in the crucial Auckland market (up 11.8% year on year) and against those with strong spending power in upper-socio groupings (up 8.4% year on year).

Standout year-on-year magazine performances were:

o The Australian Women’s Weekly up 8.1% to 653,000, cementing its position as the most-read monthly consumer magazine.
o Woman’s Day connects with and entertains New Zealand women on a massive scale with a readership of 799,000, up 7.4% year on year. It remains the country’s top-selling women’s weekly brand.
o Lucky Break has been hugely successful in attracting readers to the real-life genre with a gain of 23,000 readers or + 20.7%, making this title one of the fastest-growing weekly magazines.
o In the home category, Your Home & Garden has delivered its 10th consecutive readership gain, up 9.2% to 297,000. High-end title, HOME New Zealand increased by an impressive 17.8%.
o Taste magazine’s readership has climbed over the 200,000 reader mark with food lovers driving readership up 14.9%.
o North & South magazine gained 28,000 readers to 299,000, up 10.3%, reinforcing its position as the number-one current-affairs title.
o Investigative power-house Metro magazine recorded a 13.6% readership gain.
o KiaOra is flying high with a year on year increase of 12.2%, now sitting at 258,000 readers.
o Top Gear NZ, the leading new-car magazine, continues to inform and inspire car enthusiasts with a 16.2% increase to 230,000 readers.
o Cleo’s readership gain of +12.9% year on year is particular impressive as it’s the only title to increase in its Young Women’s category.
o Little Treasures is up by 16.3% to 242,000.
o Fashion Quarterly recorded 233,000 readers (+3.1%), FHM 132,000 readers (+2.3%), Next secured a readership of 361,000 readers ahead of the mid-year result, NW 107,000 readers and recipes+ cemented its entry into New Zealand with 90,000 readers.

In tough trading conditions these market-leading results reinforce the trust and loyalty consumers have in ACP brands and the continued relevance and resilience of magazines. It also ensures ACP Magazines is able to deliver to our advertising partners true cut-through to high-value and growing audiences.

Magazines are the original social media, connecting communities based on shared passions. ACP Magazine’s work to deepen audience connections and to grow these communities has delivered outstanding market-beating results.

Source-
1 Nielsen NRS (Oct 09 – Sept 10)
2 Annual net unduplicated reach of ACP Magazines
3 Based on all females 18-59
Audit Bureau of Circulation Jan-Jun 2010
ACP Magazines measured titles include the following:
Woman’s Day, The Australian Women’s Weekly, Next, North & South, Deals on Wheels, Farm Trader, NZ Motorcycle Trader & News, NZ Motorhomes, Caravans & Destinations, Trade-A-Boat, Metro, KiaOra, NW, Lucky Break, Fashion Quarterly, Cleo, HOME New Zealand, Little Treasures, Your Home & Garden, Taste, FHM and Top Gear NZ, recipes+.

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