Developing a business costs twice as much

Wednesday, 17 November 2010, 8:38 am
Article: sticK

Developing a business “will always cost you double what you think”

By Peter Kerr for sticK

(sticK - Nov. 17 2010 )

Though there are inherent speed advantages in being small, being under-resourced is a large challenge says Piako Gourmet Yoghurt general manager, Shaun Jacka.

“It’s always good to have more money available. Things will always cost double what you think it will to set up,” says the head of an Auckland-based team that begun making the company’s premium yoghurt based on a Queensland recipe two years ago.

The Auckland University School of Business Entrepreneurs’ Challengefinalist says he’s learned a number of lessons in the company’s short history.

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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