Sustainable revolution threat to kiwi agriculture

Thursday, 18 November 2010, 1:21 pm
Article: sticK

‘Sustainable revolution’ could leave kiwi agribusiness behind – KPMG report

By Peter Kerr for sticK

(sticK - Nov. 18 2010 )

Wake up New Zealand agribusiness, real changes in societal thinking in Europe, North America and Asia is clearly showing that the ordinary consumer really wants to eat sustainably produced food.

Many sustainability requirements, often different and often driven from a retailer’s perceived marketing advantage, may seem outlandish to us, but it is clear the next industrial revolution is coming to the world – the sustainable revolution.

A recent KPMG agribusiness green paper says it is unlikely that there will be anything more than a base commodity market available for a product if we fail to take our customer’s concerns seriously.

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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