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Alfa Romeo Mito – the Best Small Car

Alfa Romeo Mito – the Best Small Car

Just weeks before Alfa Romeo expands its New Zealand MiTo range with the arrival of the new MiTo MultiAir with the new TCT twin clutch transmission, the Italian car maker’s stylish small car has been voted the best Supermini by UK car owners.



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As the only annual car awards voted for solely by car buyers, the ‘What Car?’ Reader Awards indicate who the real world automotive winners are in 2010, and Alfa Romeo has taken the Reader Award for Best Supermini for the sporty, compact Alfa MiTo from its most important critics – owners and potential customers.

With an average star reader rating of 4.6 out of five, the Alfa MiTo not only topped the supermini category but came third overall in the Best Car segment, ahead of 167 competitors. In the Best Manufacturer category Alfa Romeo came an impressive fourth out of 30 manufacturers, with an average star reader rating of 4.3 out of five.

In the supermini class, the MiTo was joined by other Fiat Group Automobiles models, the Fiat 500 and Fiat Panda in second and third place respectively – stamping an all Italian authority on one of the most hotly-contested segments of the UK automotive market.

Launched in the UK in 2009, the Alfa MiTo introduced a new era to the small car segment, offering a true alternative to its mainstream competitors. This was made possible by the introduction of a host of new technologies, including Alfa Romeo’s dynamic control system, known as DNA, and award winning MultiAir engine technology; a five star Euro NCAP safety rating; and a competitive price tag for a car with head turning good looks, individualism and sporty credentials. These key attributes were reflected in What Car? readers’ reviews.

Alfa Romeo UK Brand Communications Manager, Damien Dally says: “For us to receive this award thanks to the excellent feedback What Car? has received about the MiTo from its readers, is fantastic. It truly affirms MiTo’s place as a strong, viable and credible option for people looking for a sporty yet practical compact car.”

Set to arrive in December, when full prices and details will be announced, the new MiTo TCT variants will offer a new version of the award-wining MultiAir engine and the latest high technology gearbox that will set new standards in fuel economy, performance, comfort and low emissions.

ENDS

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