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Sustainability's like 'beauty' - go on, try and define it

Sustainability's like 'beauty' - go on, try and define it

By Peter Kerr for sticK

(sticK - 23 Nov. 2010 ) Sustainability's a term that's a bit like 'beauty' - everyone knows what it is, but pinning down exactly what it is, is often in the eye of the beholder.

However, NZ agribusiness better start getting a better grip on the actuality of sustainability, or risk being marginalised by overseas customers and consumers according to KPMG.

In a recent agribusiness green paper KPMG lays out the current and emerging environment in our markets on the vexed issue of sustainability, with a second paper to focus on the practicalities of implementing such a supply chain approach.


Click to read the rest of this story
http://sticknz.net/2010/11/23/sustainabilitys-like-beauty-go-on-try-and-define-it/

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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