Mass customisation and Wellington's culture - a marriage made in heaven?
By Peter Kerr for sticK
25 Nov. 2010 ) The term mass customisation is one that will
increasingly become common.
An example is a pair of jeans, made, perhaps on the premise, exactly to fit the purchaser.
Wellington-originated, globally located (well San Francisco anyway) company Ponoko is an early example. Through its website, individuals can get one-off designs such as jewellery, laser-cut and delivered overnight.
Founder and chief executive of start-up software company 77 Pieces, Sebastian Marino, says it "is interesting to be at the leading edge of the future of mass customisation."
For the fashion industry, 77 Pieces has virtual prototyping software that enables a moving 3-D image to be rendered from a two dimensional pattern as it's created. Adjustments to either the pattern or image can flow backwards and forwards - something no one else in the world has done.
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