IntentionDirect Improves Customer Retention in 30 days

IntentionDirect Improves Customer Retention in 30 days.

Press Release, VortexDNA, Christchurch, New Zealand

Thursday, 2 December 2010

VortexDNA has improved customer retention rates by 5% in just 30 days for a leading global telecommunications company. Using its remote technology, IntentionDirect, customer churn was reduced among customers selected for the program.

“We are delighted to see these rapid results,” says Justin Liu, VortexDNA General Manager for Asia. “The speed with which we have been able to improve customer retention for this major client is very encouraging.”

“In a competitive environment this reduction in churn is a significant asset to the company,” comments Telecom industry expert, Paul Budde, Managing Director of Paul Budde Communication Pty Limited. “A ball park figure for acquiring a new customer is $250. If you are able to improve retention rates the value of the improvements quickly adds up.”

The IntentionDirect technology applies human intention towards the client’s target outcome. Replicating many of the observations of quantum physics, the technology is able to operate remotely. “The remote capabilities of IntentionDirect means that we do not interfere with a client’s day to day operations,” says Liu.

VortexDNA works with only a selection of a client’s customer base. The remaining customers act as a control group. “The control group ensures we can see value-add that is directly attributable to the IntentionDirect process,” comments Liu. “It gives our clients a lot of confidence in the ability of the technology to help meet some of their most pressing needs.”

VortexDNA is currently working with clients to improve customer retention for phone companies, reduce car accidents for insurers and improve fuel efficiency for aircraft.

ENDS

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