Greg Whitham chair of the CAANZ Digital Leadership Group

Greg Whitham elected chair of the CAANZ Digital Leadership Group

Media Release 9 December 2010
Communication Agencies Association of New Zealand

The Communication Agencies Association of New Zealand (CAANZ) is pleased to announce that Greg Whitham has been elected chair of the CAANZ Digital Leadership Group (DLG).

Greg is the Creative Director and newly appointed Head of Ogilvy Interactive and brings 12 years interactive experience with iconic kiwi brands including Weetbix, Fisher & Paykel, The New Zealand Rugby Union, Resene and the Fletchers group of companies as well as many multinationals including Coca-Cola, BP, IBM and RaboPlus.

Over the course of my career in digital I've watched and participated in the birth and evolution of Social Media, online video, digital out of home and online advertising. With so many avenues now opened to brands and their customers, the digital space is the new frontier in advertising, said Mr Whitham.

CAANZ CEO Rick Osborne says Greg brings invaluable experience and understanding of the interactive space and knowledge of how best to exploit the opportunities on offer to the industry.

The DLG was established in 2008 to provide a unified industry voice with the aim of helping New Zealand businesses embrace the digital environment and develop commercial opportunities. The group comprises senior digital leaders drawn from CAANZ members who are exposed to international trends and who are at the forefront of helping clients succeed in the digital marketplace.

Greg replaces Tony Gardner who is stepping down following his term as Chair of the DLG.

ENDS

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