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Kiwis seek tech & the great outdoors this Christmas

Media Release:
10 December 2010

Kiwis seek tech & the great outdoors this Christmas

Technology and the great outdoors are the common themes in this year’s most searched items on Trade Me, as New Zealanders crank up their shopping in the lead-in to Christmas.

“Apple has cast a Christmas spell over New Zealand – we’ve seen iPhones and iPods hit number one as the most searched items in the past month, and the iPad has made its debut at number six in the 2010 instalment of our annual top ten list,” Trade Me spokesman Paul Ford said.

New Zealanders’ searches also indicated a fondness for getting out and about in the great Kiwi summer.

“We’ve seen the regular outdoorsy favourites of BBQs, trampolines and tents reappear, and this year they’ve been joined by kayaks and outdoor furniture,” Mr Ford said.

“There’s been some awesome weather over in the past couple of weeks and this has encouraged people to think about getting outside.”

Trade Me experiences a boom in site activity in the weeks leading into Christmas, and last week more than 2 million domestic visitors browsed the site.

“It traditionally gets very busy over the next couple of weeks,” he said. “Last year we saw traffic, listings and successful sales all hit their peak a fortnight out from the big day which will be this Sunday and Monday.”

Mr Ford said November 2010 had been “building up for Yuletide” with Trade Me’s page impressions for the month – just over 1.4 billion – 6% ahead of November 2009, and 32% ahead of November 2008.

Trade Me: Top 10 most searched items
1. iPhones/iPods
2. Dogs/puppies
3. Karen Walker/Trelise Cooper clothing
4. Trampolines
5. Lego
6. iPads
7. BBQs
8. Tents
9. Kayaks
10. Outdoor furniture

New in 2010: Karen Walker & Trelise Cooper clothing; iPads; kayaks
Missing from 2009: Horses; bikes; Pandora jewellery


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