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Marketing byAssociation Conference will wow attendees

Marketing byAssociation Conference will wow attendees

With over 25,000 registered charities and 35,000 registered incorporated societies, the non-profit sector is a major contributor to the New Zealand economy, contributing about 2.6 percent to New Zealand's gross domestic product (GDP), and to the local community benefits from over 250 million volunteer hours each year.

Marketing byAssociation is a conference specifically tailored to address specific key issues facing this group. The NZ Association Resource Centre Trust will bring together non-profit industry executives, trustees and office bearers for this inaugural, unique event.

This topic-specific event will cover how the right messages help you connect with your target audience, strategic planning creating clarity with your brand and profile, engaging members and key stakeholders.

Marketing byAssociation comes at a time when non-profits and associations need assistance to ensure they're creating the right messages at the right time; the conference will help attendees better connect with their target audience, stem decline in support and rejuvenate membership.

Both local and international speakers will share their experiences through case studies and workshops. Hear first-hand what changes they have made in delivering messages to their audiences, to achieve better results.

Marketing byAssociation is not about theories, it's about sharing useful examples, information and tools with an emphasis on implementation and benefit to delegates. The conference will provide attendees with networking opportunities to continue discussions.

Confirmed speakers include non-profit experts and sector leaders such as Nancy E. Schwartz from the United States; Sue McCarty of the Marketing Association; Graham Billings of the Franchise Association; Keith Norris from Titirangi Golf Club and Don Oliver of United Way NZ.

The Marketing byAssociation conference will be held at the Waipuna Hotel & Conference Centre on Tuesday the 22nd February, 2011. Registrations are now open, and for those wanting to take advantage of the early bird rate, registrations close on 24 December 2010.


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