Keeping TABS so valuable, sticK's forced to give it a plug
By Peter Kerr for sticK
(sticK - 14 Dec. 2010 ) Those of us with a poetic come wordy bent have to love TABS (Trends + Anthropology + Brands + Strategy) for its acronym alone.
And sticK's not one to generally go promoting someone or something it hasn't personally interviewed or yarned to if it can help it. However, the fact that this has been a constant 'go back to and read again' document has inspired its promotion in this blog.
In this case, the Canvas8's document, a biannual summary of the global consumers' most important trends and drivers is something worth spreading.
In short, it is knowledge that attempts to peer over the horizon, knowledge worth knowing.
Unlike the vast majority of 'comments' (read spam) to sticK, Canvas8 made an intelligent comment on a 77 Pieces article, and pointed out the relationship to its own mass customisation observation.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com