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Independent Panel to Review the Code for Advertising Liquor

Independent Panel to Review the Code for Advertising Liquor

An independent panel has been established by the Advertising Standards Authority to review Code for Advertising Liquor.

The Review Panel will be chaired by former Court of Appeal Judge, Hon. Sir Bruce Robertson, and contains a mix of public and industry members. The members of the Panel are:

Val Sim, Barrister and Former Law Commissioner, nominated by the Alcohol Advisory Council; Dr Mark Jacobs, Director of Public Health, nominated by the Ministry of Health; Paul France, Director, nominated by the Broadcasting Standards Authority; Jenny Robson, Public Member and Chairman, Advertising Standards Complaints Board; Rick Friesen; industry member representing the media; and Sonya Crosby, industry member representing advertisers and agencies.

Hilary Souter, Chief Executive of the ASA, said “The panel brings together individuals with backgrounds well-suited to a robust and focused review the Code for Advertising Liquor.”

The review includes a public consultation process, with a closing date for submissions of 25 February 2011. Submitters may request to be heard by the Panel.

A consultation booklet is available on the ASA website ( and will be sent to interested parties. Advertisements inviting submissions will also be published in the coming weeks.

The panel is expected to report its findings to the ASA in September 2011. Contact: Hilary Souter


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