Bands and fans connect and interact through start-up's 'Appreciation Engine' - (MusicHype)
By Peter Kerr for sticK
(sticK - 15 Dec 2010 ) One way of looking at the world of music is to say the game is changing. Another way is to say it’s a complicated mess where making money's nowhere as simple as it used to be.
However, in a world of free and of digital there are two facts that remain.
Firstly, bands need to establish and grow their fan base, and many of those fans are prepared to pay for music and merchandise associated with music that they love to support the bands they love.
How to connect the two is a conundrum that not only the old school record labels are trying to figure out, but also every man/woman and his dog (perhaps even the HMV dog for those who are old enough to figure the analogy) with access to the Internet.
Enter Wellington start-up company, MusicHype
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com