World leading nappy brand now available in New Zealand

Media release
1st February, 2011

World leading nappy brand now available in New Zealand

Pampers, an internationally trusted nappy brand for over 40 years, has now arrived on our shores ready to keep Kiwi babies dry and comfy like never before.

Chosen by mums and dads the world over, these premium nappies are now available exclusively through New World and PAK’nSAVE stores in the upper North Island.

The Swaddler and Cruiser ranges from Pampers cater from newborns up to toddlers, and as an added bonus, all Pampers products now come with new, ultra absorbent Dry Max technology.

Dry Max helps to keep babies dry for up to 12 hours, locking in wetness for longer than ever before. It also allows the nappies to be much thinner than previous designs. This gives them less bulk meaning greater flexibility and comfort while baby is lying down, on the crawl or sound asleep.

The Pampers range recognises this need for comfort and designs nappies that are soft, pliable and have super-stretchy sides that give babies the freedom to move comfortably.

Comfortable, thin nappies are an essential part of making sure babies get a good sleep. Given that Pampers research has shown that a good night’s sleep plays a large part in a baby’s early development, it is vital that parents make the right choice in selecting nappies.

Pampers nappies also contain 10% less material weight than earlier designs, adding to baby comfort and helping families to reduce their contribution to environmental waste.

Pampers Swaddler and Pampers Cruiser are available exclusively from New World and PAK’nSAVE supermarkets in the upper North Island.

The new Pampers product range includes:
• Swaddlers Newborn – (0 – 4.5kg), 36 unit pack size, RRP $21.99
• Swaddlers size 1 (4 – 6kg), 40 unit pack size, RRP $21.99
• Cruisers size 3 (7 – 13kg), 31 unit pack size, RRP $21.99
• Cruisers size 4 (10 – 17kg), 27 pack size, RRP $21.99
• Cruisers size 5 (12kg +), 23 pack size, RRP $21.99
• Cruisers size 6 (16kg +), 20 pack size, RRP $21.99

ENDS

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