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Cutting Edge Technology: Online E-Sales Training

Cutting Edge Technology: Online E-Sales Training Due to Be Launched

Queenstown-based SmartrainingTM (a division of Strategies Marketing Consultancy) and Whyte Waters Group Ltd and have formed a JV to provide interactive E-Sales Training to assist front line tourism staff selling sightseeing activities. It is designed to teach frontline staff how to help guests make the most of their stay. It is a proven fact that if key staff are well trained, the guests’ experience and ratings improve. Revenue from sales will increase and visitors become loyal customers and tell others.

The program developed by Marijke Dunselman and her company Strategies Marketing Consultancy Ltd is designed using the latest interactive online training techniques. The self-paced learning system is aimed at employees who interact directly with visitors. The Modules include a variety of on the job exercises which can be integrated into their every day work. The programme is built into Whyte Waters Groups ‘Real Time Booking System’ and is accessed by logging into the RTBS system, which is used to make live booking for sightseeing and activities. The program has been launched in the Heritage Hotel, Queenstown as they were consulted as the program was developed.

The program, which has an initial seven modules, is designed to be completed in 10 days. The self-learning modules will ideally be undertaken at the start of the employees shift so they can put what they learn into practice and the modules can be revisited at any time. Managers can monitor which modules have been completed and monitor progress online.

“Sales skills are highly transferable and are a great asset for any person, as we are all selling something. I believe staff who undertake the course will benefit personally as well as having a sales qualification to add to their CV’s.” says Marijke Dunselman, the developer of the programme. John MacDonald, founding director of Whyte Waters Group says: “This professional development is great for everyone and will lift standards in the tourism industry and increased sales revenue for agents.”

The Programme covers areas such as:
Customer focus
Understanding the products they are selling
Understanding your customers and their needs
Building credibility, first impressions and body language
Effective questioning and listening skills
Dealing with objections and the important up-sell.

Online interactive training is the future of training and it’s extremely efficient and cost effective. This is the only training product of its kind and uses the most advanced interactive training methods available today. It’s fun, it’s interactive and it works!


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