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The business of learning about business a state of mind
The business of learning about business a state of mind for pyschologist
By Peter Kerr for sticK
(sticK - 24 Feb. 2011 ) Any start-up business is a work in progress, an environment where the founder is driving whatever the business sells as well as the business itself.
And in spite of the thousands of textbooks written on the subject, like a sport, it is only when you're on the playing field itself that you learn how to play the game.
Such is the case for Umbrella Health and Resilience director Gaynor Parkin. The registered clinical psychologist is used to working with individuals and teaching to a university class. Her experience of running a business and driving it forward is much less, and is a situation where she's often had to apply her own training.
UHR provides business training modules that help employees (and managers for that matter) better deal with stress and make ongoing changes to their behaviour.
Running the eight month old business has been "a learning curve of a thousand percent," Parkin says.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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