Three out of top five sustainable brands Business Cl Members
Three out of top five sustainable brands are Business Council members
Business Council members Ecostore, Toyota and Meridian are three of the top five New Zealand sustainable brands according to the recent Colmar Brunton Survey.
The other two brands are Air New Zealand and the Body Shop.
The results are reported in the most recent edition of Marketing Magazine’s stop press (http://www.stoppress.co.nz/news/2011/03/its-not-easy-being-green-hoi-polloi-choose-new-zealands-most-sustainable-brands/)
New Zealand Business Council for Sustainable Development Chief Executive Peter Neilson says our member companies are succeeding by being seen as the most sustainable brands in their market segment.
“Sustainability is the sleeping giant of New Zealand business; both our own ShapeNZ and Colmar Brunton surveys show New Zealanders want to buy from more environmentally and socially aware companies - but often can’t tell who to buy from.
In ShapeNZ surveys commissioned by the Business Council, 32% of New Zealanders are prepared to shift to a more sustainable supplier provided the product costs about the same.
As in the Colmar Brunton surveys, most New Zealanders in ShapeNZ surveys say they cannot name a more sustainable provider in most product or service categories.
“This represents a major market opportunity for New Zealand business,” Mr Neilson says.
“Whoever is first to establish themselves as the most sustainable supplier in a business category can pick up a much larger market share. Despite the recession New Zealanders have stuck with their sustainability values and companies that meet those aspirations have a more secure future.”