Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Three out of top five sustainable brands Business Cl Members

Three out of top five sustainable brands are Business Council members

Business Council members Ecostore, Toyota and Meridian are three of the top five New Zealand sustainable brands according to the recent Colmar Brunton Survey.

The other two brands are Air New Zealand and the Body Shop.

The results are reported in the most recent edition of Marketing Magazine’s stop press (

New Zealand Business Council for Sustainable Development Chief Executive Peter Neilson says our member companies are succeeding by being seen as the most sustainable brands in their market segment.

“Sustainability is the sleeping giant of New Zealand business; both our own ShapeNZ and Colmar Brunton surveys show New Zealanders want to buy from more environmentally and socially aware companies - but often can’t tell who to buy from.

In ShapeNZ surveys commissioned by the Business Council, 32% of New Zealanders are prepared to shift to a more sustainable supplier provided the product costs about the same.

As in the Colmar Brunton surveys, most New Zealanders in ShapeNZ surveys say they cannot name a more sustainable provider in most product or service categories.

“This represents a major market opportunity for New Zealand business,” Mr Neilson says.

“Whoever is first to establish themselves as the most sustainable supplier in a business category can pick up a much larger market share. Despite the recession New Zealanders have stuck with their sustainability values and companies that meet those aspirations have a more secure future.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>

Commerce Commission: Cartel Conduct Now Punishable By Up To 7 Years’ Jail Time

Cartel conduct can now be punished with a term of imprisonment of up to 7 years, after the Commerce (Criminalisation of Cartels) Amendment Act 2019 came into effect today. Cartel conduct includes price fixing, market allocation and bid rigging (see ... More>>

Stats NZ: Auckland Population May Hit 2 Million In Early 2030s

Auckland’s population may rise from about 1.7 million currently to 2 million by early next decade, Stats NZ said today. “Auckland will likely have the highest average annual growth of New Zealand’s 16 regions over the next 30 years, from ... More>>

Air New Zealand: Business Travellers Return To The Skies In Record Numbers

After a year of talking to a computer, Kiwis are leaving the office to re-connect with their clients, suppliers, and staff. New figures released by Air New Zealand show domestic business and corporate travel has defied global trends by returning ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>

LPG Association: Renewable LPG Achieves Emissions Budgets With No Need To Ban New LPG Connections

Renewable LPG can supply New Zealand’s LPG needs and achieve the emissions reductions proposed by the Climate Commission without the need to ban new connections, a new study shows. The investigation, by leading consultancy Worley, was prepared for the ... More>>

Commerce: House Values Continue To Climb As New Government Measures Announced

The Government’s new initiatives to quell the rocketing housing market were announced last week, just as house prices hit a new high for the end of March. The average value increased 7.8% nationally over the past three-month period, up from the 6.8% ... More>>