Domino’s Launch New Good Choice Range

Media release 12 March 2011

Domino’s Launch New Good Choice Range for Health-Conscious Consumers

Domino’s has today announced the launch of its new Good Choice Range, offering consumers the choice to enjoy takeaways, without the guilty conscience.

A new selection of nutritionally-balanced, healthier pizzas, Domino’s Good Choice Range comprises less than 390 calories per individual sized meal and has been designed to offer customers greater variety and the opportunity to make informed decisions when ordering from Domino’s.

The new Domino’s Good Choice Range includes BBQ Chicken & Mushroom Ciabatta Pizza; Chicken, Tomato & Oregano Ciabatta Pizza; Prawn & Spinach Ciabatta Pizza and an innovative healthy pasta offering – Penne Pasta with Roasted Chicken, Mushroom & Vine Ripened Tomato.

Rated by Australia’s Choice Magazine as the best tasting healthy option available in the market, Domino’s Good Choice Range offers lower calories, fat and sodium than traditional pizzas, without compromising on flavour.

Domino’s NZ General Manager Josh Kilimnik says the Good Choice Range represents Domino’s ongoing commitment to providing greater choice for its customers and offering healthier choices across its menu.

“Our new range ensures customers can make healthier choices if they want to. We know health-conscious people still want to go out and have fun or order takeaway with friends or family, and the Good Choice Range ensures they can still lead a balanced life,” he says.

“While our Good Choice Range provides healthy, tasty options it’s also about convenience –people can order delivery directly to their home and workplace or pick up while they are on the go. So there’s no excuse for people who are trying to eat healthily, or reduce their calorie intake.”

The Good Choice Range will be available in Domino’s stores nationwide from 14 March 2011 priced from $5.90.

For more information visit www.dominospizza.co.nz

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Written on behalf of Domino’s by Impact PR.

About Domino’s:

Domino’s Pizza Enterprises Limited is Australia’s only publicly-listed pizza company and is the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France, Belgium and The Netherlands. Domino’s and its franchisees have 782 stores across five countries, employing more than 16,000 part-time and full-time staff and making more than 60 million pizzas each year.

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