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Taste a new take on the traditional at the Social Kitchen

Media release
17 March 2011

Taste a new take on the traditional
at the Social Kitchen

Fisher & Paykel’s new kitchen and ‘cuppa’ free to the public,
March 20 to 26, 10am to 4pm, corner Tyler & Gore Streets

Visitors and residents of central Auckland are invited to visit Fisher & Paykel’s Social Kitchen, a unique pop-up design space temporarily located in the Britomart precinct from March 20 to 26.

Guests can taste-test a new take on the traditional cuppa with specially brewed Gingernut tea and Earl Grey biscuits crafted by the Engine Room, while surrounded by a playground of the latest in kitchen innovation and functionality.

“The Social Kitchen is about exploring and challenging our traditional ideas about the kitchen, and the new take on the humble cup of tea is a fun extension of that idea,” says Roger Bridge, NZ Marketing Manager for Fisher & Paykel.

“The installation is a representation of the kitchen as the social hub in our daily lives, but on a grand scale in downtown Auckland for all to enjoy.”

The Social Kitchen features two full displays, showcasing the best in New Zealand appliance engineering and design, a one-off custom table that can seat more than 50 people by furniture designer Sam Haughton, and free taste-bud tantalising refreshments.

"We invite you to stop by for a Gingernut tea with Earl Grey biscuits, or escape the office lunch room and enjoy your meal at our table instead.”

City-dwellers can also join Fisher & Paykel and Kohu Road Ice creams for free tastings of delectable flavours on Sunday 20 March from 11am to 3pm, and Saturday 26 March (City Farmers’ Market day), from 9am to 1pm.

The Social Kitchen installation was originally developed for Urbis Design Day, March 19 2011, by Fisher & Paykel with design collaborators from the Engine Room restaurant, Alt Group design agency and IMO furniture design.



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