Pagemasters Launches iPad Production Service

Pagemasters Launches iPad Production Service

SYDNEY, Australia, Mar. 29/Medianet International-AsiaNet/ --

Pagemasters, Australia's premier provider of newspaper editorial services, has launched an iPad production service.

The iPad application offers newspapers, websites and other media organisations a simple, fast and cost-effective way of getting on to the new publishing platform in a matter of weeks.

Using smart technology, Pagemasters will push daily news and advertising content to the iPad and, in the near future, other digital tablets.

The service will also encompass solutions for smartphones and iPhones.

Publishers will not need to install software or employ staff – instead Pagemasters will provide the complete digital production service on a low-cost annual subscription basis.

The elegant and flexible design of the application presents daily news content in two ways – as a fully searchable story-by-story view, or as an "e-reader" version of the way the newspaper was presented for print.

Daily content from the publisher – whether a regional daily newspaper, a radio station, or another media organisation – will be supplemented by live news feeds from Australian Associated Press (Pagemasters' parent company).

The news app package will also provide various channels for advertising support.

AAP CEO Bruce Davidson said the move to a digital production service was a natural progression for Pagemasters, which provides editorial services for all major newspaper publishers in Australia and New Zealand.

"We believe our iPad service will be the most cost-effective way for publishers, especially regional daily newspapers, to get into new mobile digital platforms," he said.

"We have invested in technology that does all the hard work for publishers. All we need is their content, and we will make it appear on an iPad by 6am every day."

About Pagemasters

Pagemasters is leading the world in the establishment and operation of centralised sub-editing centres for the newspaper and magazine industry.

Its operations in Australia and New Zealand provide complete design, editing and production services for a range of metropolitan, regional and community newspapers and weekly and monthly magazines.

Pagemasters is also Australia's premier provider of pageready listings and other editorial pages. These services range from TV guides and cinema listings, to racing form guides, sharemarket data, weather information, crosswords and comics, as well as editorial and design services.

Formed in 1991, the company is a wholly owned subsidiary of Australian Associated Press.

ENDS

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