Because Not Everyone Is A Morning Person

6 April 2011

Media Release

Because Not Everyone Is A Morning Person

Moa have started brewing a Breakfast Beer, true story. And it's attracting attention from around the world.

Launching tomorrow morning at Auckland's Quay St Café, Moa Breakfast is a blend of premium wheat malt, floral Nelson hops and cherries.

Last night American chat show Lopez Tonight made mention of the New Zealand beer describing its cherry flavour.

Brewer Josh Scott got the idea while on a trip to Auckland. He and his father Allan would sometimes compliment a leisurely breakfast with beer, which got him to thinking. "On occasion people enjoy champagne at breakfast time, so I thought, 'why not beer?'" says Josh.

Moa Breakfast is a very refreshing and fruity lager specifically designed as a breakfast style beer but can be enjoyed at any time of the day. It has an alcohol content of 5.5%. Like champagne, it is bottle fermented and conditioned and is sealed with a cork, muselet and foil.

The Quay St Café launch of Moa Breakfast is open to all from 7am - 11am, Thursday 7 April, 2011. The beer will be paired with Pain perdu (a posh French toast) with crispy bacon, toasted almonds, caramelised banana and cherry compote, and there is a solid Kiwi rock line-up to entertain the attendees.

Additional Moa Breakfast events are set to be held in Wellington, Christchurch and Queenstown over the coming months.

Moa Breakfast is available in 375ml bottles in selected stores and premium cafes, bars and restaurants. Four packs of Moa Breakfast have a RRP: $33.99.

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