Scoop has an Ethical Paywall
Thanks New Zealand, MusicHype heads to America's mother lode
Thanks New Zealand, MusicHype heads to America to tap the mother lode
By Peter Kerr for sticK
(sticK - 11 April 2011 ) In an internet and social media oriented world, the traditional music label 'push' model is in what can only be described as a death spiral. Like it or not, at its core, recorded music is now essentially free.
But for Wellington-originated MusicHype, it’s a case of yesterday New Zealand, today the United States, tomorrow the world as it makes its play to reward fans, provide returns for bands and share a slice of the action in the process.
MH aggregates and makes sense of the huge amount of data coming out of Facebook and Twitter with relation to music, rewarding fans of bands and providing a no risk means for those bands to make more money - usually through merchandise or concert ticket sales. The start-up operates under the premise that there are better ways to make money from music than the music itself, and that people want to be recognised for their love of a singer or band.
New Zealand has been used as a 'table top model of the world', where our relatively tiny economy with all the elements of a really big economy has been used to prove the model.
What NZ has demonstrated is that about 15% of first time visitors to MH's website sign up as members, and about 15% of those members go on to purchase products from the site.
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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