Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Customers Rule At Subway® Restaurants


MEDIA RELEASE 27 April 2011


Customers Rule At Subway® Restaurants

New You Rule! Creative Direction Unveiled

One of New Zealand's most popular fast food choices, SUBWAY® Restaurants, has launched its new creative direction developed by recently appointed Publicis Mojo.

The electrifying new 'You Rule!' design is a heart-shaped combination of lightning bolts, a rainbow and plenty of sparkle. 'You Rule!' says to customers that at SUBWAY® Restaurants it is all about personal choice and that there are thousands of different combinations they can customise their Sub with, limited only by a customer's imagination.

David Herrick, Head of Marketing at SUBWAY® Restaurants in New Zealand, says the investment in the new creative direction keeps the brand fresh and reinforces that at SUBWAY® Restaurants the customer has the power.

"You Rule! encapsulates exactly what SUBWAY® customers do every time they visit a SUBWAY® store" says Herrick. "They're the master of their own Sub. They have almost unlimited options to satisfy their hunger. If they want extra jalapeños, they can have extra jalapeños. If they want to mix their drinks at the soda fountain, they can. If they want bacon with anything, it's no problem."

Lachlan McPherson, Mojo's Creative Director says the new 'You Rule!' logo is designed to "evoke the awesomeness of the SUBWAY® experience".

"We're stoked with the outcome of our work today with the SUBWAY® Restaurants" he adds. "You Rule! highlights the way SUBWAY® Restaurants works; you can direct a SUBWAY® SANDWICH ARTIST(tm) to make a Sub, wrap or salad exactly the way you want it, right in front of you. In this way, the customer rules."

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

The new branding hits SUBWAY® restaurants across New Zealand on 27 April 2011. Point-of-sale across all SUBWAY® restaurants has been refreshed with the new imagery and even stretches as far as the bathroom mirrors. The new TVC, which goes to air on 27 April, is just the start of You Rule!

SUBWAY® restaurants has over 220 stores in New Zealand and recently opened stores in Browns Bay (Auckland), Huntly and Lincoln (Canterbury). SUBWAY® Telecom opens on Thursday in the new Telecom Building on Victoria St West (Auckland).

In March SUBWAY® Restaurants launched the SUBWAY® App - the first national loyalty card available on mobile in New Zealand.

SUBWAY® Restaurants in New Zealand has recently added Facebook to its social media portfolio. www.facebook.com/subwaynz

ENDS

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.