Endace sets sights on Australian opportunities

Friday, 13 May 2011, 2:56 pm
Press Release: Endace

Endace sets sights on Australian opportunities

Auckland, New Zealand-May 13, 2011-Endace (LSE: EDA), the world leader in packet capture and analysis, has signalled Australian growth plans with the appointment of Melbourne-based Newgen as a channel partner. Newgen will market Endace's suite of network monitoring, packet capture and analysis, and threat detection products.

The announcement was made today at AusCERT, the annual information security conference being held at the RACV Royal Pines Resort on Queensland's Gold Coast where Endace is demonstrating its high-performance monitoring and recording platform technology.

Endace has to date serviced Australian telecommunication providers from its New Zealand base. It has now identified additional new business potential in both the financial and government sectors, as well as elsewhere in the ASX 100. Its relationship with Newgen is the first step in this strategy and will expand significantly the company's presence in Australia.

Newgen is a leading global provider of Business Process Management (BPM) and Enterprise Content Management (ECM) solutions, has a strong services capability and an established customer base in Australia.

"Our technology is complimentary to the other products and services that Newgen represents," said Endace's APAC sales director Neil Templeman. "They have a strong reputation in the Australian market place and are perfectly aligned to the vertical markets that Endace wishes to penetrate. Culturally they are also a really good fit."

"When Endace started business the problems we solved with our technology just did not exist in the Australia," he said. "That's changed and the technology trends and drivers for Endace's solutions are highly visible right across the market. Deploying a monitoring and recording fabric is the only way organisations can truly manage risk and protect their brand reputation."

Newgen director Robert Perin said Endace had a compelling proposition that would appeal enormously to the CIOs and senior IT executives responsible for monitoring, measuring and protecting the high speed networks of Australia's largest organisations.

"Endace has the only proven genuine 10Gb/s monitoring and recording solution on the market and we look forward to letting our customers know about it," he said.

Newgen will be represented at Endace's booth S1 at AusCERT.

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