L’oréal Simplifies Complex SKU And Cluster Information

L’oréal Simplifies Complex SKU And Cluster Information for Merchandisers with Stayinfront

StaynFront brings extensive FMCG expertise to support fieldforce performance.

Sydney, 23 May 2011. StayinFront, Inc., a leading global provider of CRM and decision support solutions, today announced L’Oréal Australia’s Consumer Division has implemented StayinFront Consumer Goods 12, a solution that includes the deployment of a mobile platform for merchandisers and StayinFront Analytics for the head office.

L'Oréal, the globally recognised cosmetics manufacturer, is a highly respected company in the Australian marketplace. Within the Consumer Division products, such as L’Oréal, Garnier and Maybelline, which are available through retail grocery, variety and specialty chains such as Coles, Woolworths and Priceline.

The L'Oréal Consumer Division is characterised by an extensive product range across eight categories with over 110 merchandisers who are nationally responsible for the in-store execution of L’Oréal’s consumer products.

With an established and highly successful sales management process already in place, L’Oreal set out to identify an out-of-the-box field automation solution with sufficient flexibility to support current and future business processes.

L’Oréal selected the StayinFront Consumer Goods 12 solution on the basis that for merchandisers, the new StayinFront functionality could be configured to mirror current processes and was very intuitive. Also for administrators; the difficult task of managing cluster ranging for the national chains is simplified ensuring targeted, relevant information is made available to the merchandiser during their store visit.

Brian Trim, L’Oréal Australia’s Consumer Division’s National Field Manager, said: “As a FMCG operation in a highly competitive marketplace, we need to demonstrate a quick ROI. We were looking for a vendor with extensive experience working with businesses like ours, one that understands the issues of running a complex merchandising enterprise With StayinFront we found a solution that is not only quickly up and running in the field, but one that will keep pace with the dynamic nature of our industry. StayinFront also provides local support as well as training for our IT and merchandising teams.”

Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said: “We are excited to be working with L’Oréal in their drive to retain its hard won, market leading position in the Australian FMCG sector. StayinFront Consumer Goods delivers a broad range of powerful tools for companies to ensure the highest performance from their field force. From rapid implementation and flexibility to increased productivity and efficiency, this project highlights many of our strengths. L’Oréal will see immediate gains by partnering with StayinFront and leveraging our experience in delivering successful field automation solutions.”

About L’Oréal Australia Pty Ltd – www.loreal.com.au

L'Oréal, the world leader in cosmetics, is synonymous with beauty, innovation and excellence in more than 130 countries around the world. Based in Melbourne, Victoria, the Australian operation is a wholly owned subsidiary of L'Oréal headquartered in Paris, France.

L'Oréal develops and manufactures hair care, hair colour, skincare, colour cosmetics and fragrances. L'Oréal products are available in all retail distribution channels including supermarkets and department stores, pharmacies and hairdressing salons.

About StayinFront

StayinFront is an innovative global provider of enterprise-wide customer relationship management (CRM) software, mobile sales force effectiveness, and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world’s top consumer goods, life sciences and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, New Jersey, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com or log on to our blog at blogs.stayinfront.com.

ENDS

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