Foodstuffs Announces Pams Tuna Is Going FAD-Free
Foodstuffs Supports World Ocean Day By Announcing Pams Tuna Is Going FAD-Free
Foodstuffs is pleased to announce that all standard and flavoured tuna sold under the Pams brand will be completely FAD (Fish Aggregation Device) free before the end of the year.
Foodstuffs will also be launching a new pole and line caught canned tuna range under the Pams brand. These products will be clearly labelled to assist customers in making the sustainable choice when buying their tuna products.
Dave McAteer, General Manager of Foodstuffs Own Brands Ltd says, “For some time now, we have been working towards securing a long term supply of canned tuna which can be sourced sustainably. It is part of our philosophy to listen to our customers, therefore we have been investigating the ability to provide both FAD-free and pole and line caught canned tuna for our Pams range. We are thrilled to announce that we can now offer these products to our Pams customers.”
McAteer confirmed that only two Pams sandwich tuna products will not be classified as FAD-free. This is due to suppliers being unable to verify that the tuna in these products was 100% sourced in this manner.
“At Pams we believe in offering sustainable product options to our customers, and we hope Kiwis will continue to buy our tuna products and help us support sustainable fishing methods. This move means 85% of our current range of tuna will be FAD-free by the end of the year. It’s a big step and one that we are incredibly proud of,” concludes McAteer.
Further details regarding availability of all Pams sustainably caught tuna will follow shortly. Customers can find Pams tuna products at all New World, PAK’nSAVE and Four Square stores nationwide.
ENDS
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