Will 'she'll be right' serve you right?

It’s tempting when times get tough to bury your head in the sand and hope for the best. So can Kiwi creatives afford to do that, or will they go the way of the moa? That’s the challenge presented at this year’s Survive & Thrive: Fuelling the Business of creativity event on the 14th of July. MC for Survive & Thrive 2011, and rather a creative guy himself, Te Radar says “The mixing of creativity and business to make a creative business is more complex than simply hoping she’ll be right. Sometimes she isn’t. ”

Held at The University of Auckland Business School, and now in its third year, Survive & Thrive 2011 includes a programme of inspiring speakers, intensive workshops and networking, and is all about helping creative, entrepreneurial people succeed. Candy Elsmore, Project Director from Arts Regional Trust, says building a business out of what you are passionate about can have its challenges : “It takes creativity, thinking and sheer hard work. It can mean looking at new ways of doing business, exploring new opportunities, getting new skills and making meaningful connections. Survive & Thrive is our way of enabling this to happen.”

At Survive & Thrive 2011 participants will speed network [the business version of speed dating] to make valuable contacts in a flash, as well as gain practical tips and tools from specialist advisors who will a sounding board for brilliant ideas and sticky problems. With a full programme of 10 workshops participants can explore their how to create more sales, tune into the marketing and promotion of what they are doing, undertake a ‘health check’ of their creative business, and learn how to self-manage for success.

If that isn’t enough an expo of innovative events, organisations and services means creatives can connect people and groups can help them on their mission to survive and thrive in today’s environment.

You’d be mad to miss it!

More about the event:

Tickets for Survive & Thrive are available from Eventfinder.

Places are limited so pre-registration is essential. Survive & Thrive lunchboxes can be pre-purchased for $14, with additional snacks and refreshments able to be purchased at the venue on the day. There is also discounted parking available for those not using public transport.

Survive and Thrive: fuelling the business of creativity, is a unique regional creative sector event initiated by the Arts Regional Trust Te Taumata Toi-a-iwi (ART), in partnership with The Big Idea – Te Aria Nui , and significantly supported by ASB Community Trust

The event is hosted by The University of Auckland.
Venue: The University of Auckland Business School, 12 Grafton Rd, Auckland City
Date & Time: Thursday 14 July, 930am to 6.00pm

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