Canon enhances its extensive EF Series Lens range

MEDIA RELEASE
16th June 2011

Canon enhances its extensive EF Series Lens range with improved all-purpose telephoto zoom

EF-S 55-250mm f/4-5.6 IS II

Canon today enhanced its EF telephoto zoom lens range with the addition of the EF-S 55-250mm f/4-5.6 IS II – a versatile, all-round lens ideal for a variety of photographic situations from action to portrait photography.

Compact and lightweight, the new improved EF-S 55-250mm features Canon’s superior built-in Image Stabiliser (IS) that makes it easy to achieve sharp, blur-free photographs even in low light conditions. The IS technology delivers the equivalent effect of a shutter speed approximately 4 stops faster, and reduces camera shake to ensure clear and crisp shots – effortlessly. Like its predecessor, the Series II Model has a broad zoom range which makes it ideal for getting close to the action from a distance, and its automatic panning detection offers great mobility for capturing moving subjects with ease.

Exterior design improvements on the Series II Model includes a high-grade platinum ring mounted in front of the zoom ring for easier operation, and a leather tone texture coating on the body for a luxurious feel.

“The new EF-S 55-250mm f/4-5.6 IS II is a versatile, multipurpose telephoto zoom lens that would suit entry-level photographers, looking to broaden their creative potential,” says Rochelle Mora, Brand Manager – Imaging, Canon New Zealand.

“Its focal length makes it perfect for shooting a broad range of subjects such as family portraits, holidays, sporting events and special occasions, as it allows you to draw close attention to your subject while softening the background for a more powerful image.”

Environmentally-friendly, lead-free glass is used in the construction of the EF-S 55-250mm f/4-5.6 IS II. It has the equivalent focal length to an 88-400mm when used on an APS-C size sensor, including all Canon entry-level DSLR cameras such as the new Canon EOS 600D and EOS 1100D.

The EF-S 55-250mm f/4-5.6 IS II will be sold individually, while the Series I Model will remain available in kits only.

Key Features
• Affordable, general-purpose telephoto zoom lens
• 88-400mm equivalent focal length
• Comfort: High-speed auto-focusing due to high-speed CPU and optimised AF algorithm
• High image-quality
o UD glass corrects aberrations
o Circular aperture diaphragm allowing striking background blur effects
o Minimal flare and ghosting
• Mobility: 4-stop Image Stabilizer with automatic panning detection in either the horizontal or vertical direction when following moving subjects

Pricing and Availability
The EF-S 55-250mm f/4-5.6 IS II will be available from July 2011 through Canon New Zealand Authorised resellers. For more information customers can contact Canon on 0800 222 666, or visit the website at canon.co.nz.

Ends

About Canon

Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon has ranked among the top-four US patent recipients* for the past 19 years, and had global revenues of around $US45 billion in 2010. Canon New Zealand also operates Canon Finance New Zealand which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit www.canon.co.nz, www.twitter.com/canonNZ

* Based on weekly patent counts issued by the United States Patent and Trademark Office

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