Profiling branded products will increase sales

Profiling branded products in Superbrands will increase sales…

So concludes a recent international study The Neilsen Company conducted for Superbrands.

Neilsen undertook a large online research study across 48 countries to identify consumer reactions to the Superbrands name and Award Seal:
• 56% of those questioned say that a Superbrand must offer a higher quality product or service
• 69% would be much more likely to recommend the product/service to a friend.
• 74% say they are more likely to purchase a Superbrand.

The Neilsen Company, who have joined forces with Superbrands organisations worldwide, were also given the task of identifying the world’s top brands across most brand categories.

In New Zealand Nielsen completed a survey of 1500 consumers in the 15-plus age group to determine consumer acceptance across these categories. The findings determine which New Zealand brands can truly be regarded as ‘Superbrands’.

The survey findings will be released over the next few weeks.

Worldwide, Superbrands has a 16-year history, and is now presenting over 11,000 brands across 83 countries.

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