News direct from Cannes Lions: Day Four

News direct from Cannes Lions: Day Four

Fairfax Media is the NZ Representative of the world's largest advertising festival - Cannes Lions International Festival of Creativity 2011 - and has sent journalist William Mace to report exclusively for them from Cannes, France. For more information, visit www.stuff.co.nz/nzcannes

Lions feast but Kiwi cupboard looking bare

WILLIAM MACE

LATEST: New Zealand failed to scoop any awards at the penultimate prize giving of the Cannes Lions.

That Kiwi agencies didn't grab any silverware in the Cyber and Design categories was no surprise as no New Zealand work even made the shortlists which were announced yesterday.

But Colenso BBDO wasn't able to add to its trio of Bronze Lions as the judges passed over its shortlisted DB Breweries entry in the Press section.

READ MORE HERE:http://www.stuff.co.nz/business/industries/nz-cannes/cannes-news/5181035/Lions-feast-but-Kiwi-cupboard-looking-bare

Technology drives advertising evolution WILLIAM MACE

"Forward thinking" has been a major topic at this year's Cannes Lions Festival of Creativity.

It's a cliché that is not unique to advertising but it is particularly apt this year as the global industry emerges from a period of slow growth even hungrier than it was before.

The pace of technological change is also motivating a new approach to brand-building, consumer engagement and advertising business models in general.

Mark Holden, global planning director for media agency network PHD, has made it his mission to investigate burgeoning technologies and their potential implications for advertisers.

Holden's presentation at Cannes was titled "Beyond The Horizon" and his image is plastered on posters across the conference venue.

The static poster can be brought to life by viewing it through a Smartphone camera thanks to an app developed by Zappar.

READ MORE HERE: http://www.stuff.co.nz/business/industries/nz-cannes/cannes-news/5181120/Technology-drives-advertising-evolution

ENDS

© Scoop Media