Nestlé Purina Petcare Selects Stayinfront
Nestlé Purina Petcare Selects Stayinfront
Consumer Goods CRM On Android(Tm) And Windows
Devices
StayinFront TouchCG(tm) Provides Mobile Support for In-Field Retail Execution
Sydney, 4 July 2011.
StayinFront, Inc
StayinFront TouchCG will provide the Nestlé Purina PetCare
field representatives with quick and easy remote access to
StayinFront's leading on-demand CRM for Consumer Goods
organisations, StayinFront EdgeCG
Nestlé Purina PetCare sought a sophisticated retail execution solution, with inbuilt Analytics and Key Performance Indicators (KPIs), to support its growing sales team, already numbering in the hundreds. Nestlé Purina PetCare's managers also needed visibility to accurately identify trends in speed to shelf, distribution gaps and promotional compliance.
The StayinFront solution will provide Nestlé Purina PetCare with significant gains over the manual paper-based systems that are being replaced. Managers will immediately gain timely insight into what's happening at the store.
SaaS-based and quick to deploy, StayinFront EdgeCG will also enable Nestlé Purina PetCare to easily roll out additional modules to the field to maximise user adoption.
Kerrie-Anne Turner, StayinFront's APAC Vice President and Managing Director Australia, added, "Nestlé Purina PetCare's selection of the StayinFront solution further solidifies our leadership position in the Consumer Goods CRM space. This is an ideal example of our ability to rapidly leverage technological innovation and deploy solutions for the measurable commercial advantage of our customers."
About Nestlé Purina Petcare - www.purina.com.au
Nestlé Purina PetCare is a division of Nestlé Australia Ltd. Its parent company is Nestlé S.A.
About StayinFront
StayinFront
is an innovative global provider of enterprise-wide customer
relationship management software, mobile sales force
effectiveness and on-demand CRM solutions. StayinFront has
been selected as a strategic partner by many of the world's
top life sciences, consumer goods and business-to-business
companies, improving efficiencies in over 65 countries and
more than 25 languages. Headquartered in Fairfield, NJ, USA,
StayinFront has offices in the United Kingdom, Ireland,
India, Australia, Singapore and New Zealand. For more
information, visit http://stayinfront.com or log on to our
blog at http://blogs.stayinfront.com
ends