Grabone Celebrates First Birthday

6 July 2011

91,000 movie tickets, 26,000 cupcakes, 39,000 massages, 1 million holes of golf and one very happy CEO.

GrabOne is celebrating its first birthday tomorrow and GrabOne CEO and Founder Shane Bradley is in celebration mode. In the past 12 months GrabOne has secured 65% of the daily deal market share in New Zealand, has branched into both Australia and Ireland and has launched four additional spin-off websites including GrabOne Escapes and GrabOne Store.

“It’s been unbelievable,’ he says. “I knew it would be big but I never imagined it would happen so quickly. The numbers are staggering – we’ve sold over 1,400,000 coupons to Kiwis over the past 12 months. When people ask what I’ve learned over the past year – it’s how to run, fast.”

Bradley puts his local success down to early adoption and commitment from his team of ‘Grabsters’.

“We got in early, we leveraged social media and we successfully utilised our APN backing for promotion,” he adds. “Most importantly we found an outstanding team of individuals who have worked damn hard to build GrabOne into the household name it is today.”

Bradley’s highlights from the past year are plenty and include “selling 10,000 movie tickets on our first day, hiring 80 awesome Grabsters, hitting the million coupons sold mark after only ten months and not being admitted to hospital for exhaustion.”

To celebrate its first birthday GrabOne has created a TVC celebrating their first year in the market and featuring the very consumers and merchants who made their success possible. 365 Grabbies who purchase GrabOne deals on their first birthday (Thursday 7 July) will also be in the draw to win their purchase for just $1.

GrabOne has also released a limited edition Sauvignon Blanc available through GrabOne Bottle. The label designed by illustrator and graphic designer Allan Wrath, was selected by public vote on the GrabOne Facebook page.

THINGS YOU NEED TO KNOW ABOUT GRABONE
• GrabOne launched on 7 July 2010
• New Zealanders have bought 1,435,824 GrabOne coupons to 4209 different businesses, saving them $58,377,973
• GrabOne has sold 31,821 trips on Auckland's Fullers Ferry - enough to take the entire population of Blenheim to Waiheke Island. They’ve also sold exactly 11,763 rugby tickets, 15,933 facials, and over 3.5km of SUBWAY® Foot Long Subs.
• Since launch, GrabOne has launched four more websites; GrabOne Bottle, GrabOne Tee, GrabOne Escapes and GrabOne Store (launched 29 June).
• GrabOne has 128,815 Facebook friends!
• GrabOne Tee’s $1 t-shirt deal on 10th March sold out in just 2 hours.
• GrabOne customers are referred to as ‘Grabbies’.
• GrabOne founder Shane Bradley is the man behind Finda and Sella
• The little blue character stuffing his face with cake at the top of this press release is called Gimme. Gimme is hitting the streets of Auckland today (7 July) – racing around meeting and hugging Grabbies. He’ll be swinging by Britomart, Ponsonby, Newmarket and Queen St.

For further information on GrabOne visit www.grabone.co.nz

ENDS

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