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Frucor Beverages announces appointment of new CEO

Media Release 13 July 2011

Frucor Beverages announces appointment of new CEO New Zealand

Frucor Beverages today announced the appointment of Mark Callaghan as CEO New Zealand. The role was previously held by Carl Bergstrom, who was appointed as Frucor’s Group Managing Director last month.

Mark comes to Frucor after an extensive career in FMCG, having worked for some of the world’s leading FMCG organisations. His previous role was Melbourne-based Managing Director Australia & New Zealand for Cadbury, one of Australia and New Zealand’s largest food companies and Australasia’s largest confectionery company.

Throughout his career Mark has held a number of senior sales and marketing roles, including Brand Director – Confectionery for Cadbury Schweppes in the UK, where he was responsible for establishing teams to manage and grow some of Cadbury’s most prominent global brands.

Mark is currently an independent non-executive Director for the Warehouse Group. Managing Director Carl Bergstrom said he was delighted to have Mark join the business. “Mark brings a wealth of relevant experience to the NZ CEO role, as well as strong existing relationships with the retail trade, both in New Zealand and Australia. I am confident he has the passion, energy and experience to drive Frucor’s New Zealand business forward,” he said.

Mark Callaghan said he was attracted to Frucor as a strong and successful values-based organisation.

“I am looking forward to being part of a very healthy business, with strong brands and lots of further potential for growth. I am keen to meet the challenge of taking on the competition to increase Frucor’s strength in the New Zealand market,” he said. Mark takes up his new role on 1 August.


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