Holiday parks survive ‘trying’ times

14 July 2011

Holiday parks have survived a ‘trying’ year but are lifting their game to meet the demands of both New Zealand and international travellers, Holiday Accommodation Parks Association (HAPNZ) president Richard Gunson says.

Speaking at the 2011 Holiday Parks Conference in Wellington, Mr Gunson said holiday parks were suffering the effects of both manmade and natural disasters.

“The global financial crisis, high dollar, increases in GST and fuel prices, all wrapped up with bureaucracy and red tape have had a real effect on our businesses this past year,” he said.

“Throw in floods in Queensland, earthquakes in Canterbury and Japan, and the odd volcano spitting out ash, and it’s been a difficult year. However, if there is one industry that has the resilience to come through this, we do. We are looking forward and planning to make the most of what is in front of us.”

Mr Gunson encouraged holiday park owners to make the most of Rugby World Cup 2011. He recommended they work with their local Reginal Tourism Organisation (RTO) and i-SITE visitor information centres to attract visitors and offer them a real Kiwi welcome.

HAPNZ was working closely with the Department of Conservation, which manages campsites around the country. The association was also involved in efforts to better manage freedom camping through the Responsible Camping Forum.

Mr Gunson noted that about 60% of holiday parks were now offering real time online bookings, compared with only 10% a year ago.

“This does show we are coming of age, so to speak. But it’s still an area where we can make great gains, especially with overseas visitors.”

Holiday parks currently provided 37% of New Zealand’s commercial accommodation capacity and 20% of guest nights.

Visitors staying in holiday parks spent over $638 million a year in the community. On average, visitors spent just over $98 per person each day on a range of items including groceries, activities, petrol, cafes and restaurants, and bars.

“Holiday parks make a real contribution to their communities. A thriving holiday park creates jobs and supports businesses,” he said.

Mr Gunson was re-elected as president for 2011-12.

ENDS

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