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Paint recycling gets the big tick
10 August 2011
FOR IMMEDIATE RELEASE
Paint
recycling gets the big tick
Minister for the Environment Nick Smith announced the accreditation of Resene’s PaintWise paint and packaging recycling programme today, the first accreditation for a paint recycling programme and only the sixth product stewardship scheme he has accredited.
“This scheme provides New Zealanders with an
environmentally responsible way of disposing of their waste
paint.” said Dr Smith.
Following nearly five years
of development, Resene PaintWise was launched in 2004 by
Resene to encourage paint users to minimise the effects of
their decorating on the environment. The service with
assistance from 3R Group then rolled out to the rest of New
Zealand to become nationwide in mid 2007.
2011 was
already a milestone year for Resene PaintWise with the
programme reaching over one million packs returned.
Hundreds of thousands of tonnes of recycled paint and
packaging have also been recycled or reused.
And in
a world first, Resene has now started to use 100% post
consumer recycled paint pails made out of plastic Resene
pails collected from the PaintWise service. Pails being
returned to the PaintWise service are being washed and
reprocessed into ‘new’ Resene paint pails using a custom
design process developed in New Zealand. The concept is so
new that the plant needed to run the process has had to be
designed and built from the ground up using kiwi ingenuity.
There is no limit to how many times the pails can be
recycled - as long as the Resene pails are returned they can
be recycled many times in the years to
come.
Decorators can bring in unwanted paint and paint
packaging, any brand, to one of the Resene ColorShops
designated PaintWise Collection centres during opening
hours.
Good quality Resene paint is provided free
to community groups, waterborne paint is used for other
applications such as covering graffiti, solventborne paint
goes through a solvent recovery program and packaging is
recycled. Already over 100,000 litres of paint has been
donated.
Resene’s managing director, Nick
Nightingale, says the PaintWise idea was conceived in 1999
and is an extension of the company’s commitment to the
development of environmentally friendlier products and
practices.
“Over fifty years ago, Resene turned the
paint industry on its head with the development of New
Zealand’s first waterborne paint. Since then we’ve
achieved a milestone of 15 years of Environmental Choice
certification and developed a highly successful
environmental choice product range, but we never intended to
stop there and Resene PaintWise is testament to that,” he
says.
“We’re very proud to receive accreditation
for the Resene PaintWise service. It’s a welcome reward
for all the effort Resene and 3R Group staff have put in
over the years to make the PaintWise service a success.
We’re also delighted by, and immensely grateful for, the
support and encouragement from everyone using the Resene
PaintWise. Without their support the service wouldn’t be
what it is today.”
Community groups can apply for
donations of paint from the Resene PaintWise program online
at www.resene.co.nz/paintwise.htm or complete and return the
Community Paint Registration Form available from Resene
ColorShops.
Anyone keen to clean out cluttered garages
and sheds can take unwanted paint and paint packaging to
most Resene ColorShops during normal opening hours. A small
charge applies to non Resene and trade
returns:
ends
Resene
Resene, the paint the professionals use
Resene has everything you need; quality colours, Environmental Choice approved paints, wood stains and specialty coatings to get a superb finish on all your decorating projects, big or small, inside or out. All designed and made right here in New Zealand since 1946. Plus an extensive range of wallpapers and decorating accessories. Resene Tech Experts and Colour Experts help thousands of decorators with their projects every year. Resene is 100% kiwi owned and operated with a nationwide network of Resene ColorShops. Awarded New Zealand's Most Trusted Paint since 2012.
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