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eDrive to launch at BP Connect stores nationally

eDrive to launch at BP Connect stores nationally


eDrive to launch at BP Connect stores nationally

Hamilton, August 15 (JY&A Media) eDrive, the web-based interactive driver training tool designed to help lower New Zealand's high road toll, will go on sale at BP Connect stores nationally from August 15. BP, with its commitment to road safety, sees eDrive as a way of helping not only the at-risk 15- to 25-year-old group, but older drivers who could benefit from a boost to their training as well.

BP Managing Director Mike McGuinness says, 'Road safety is a major issue in New Zealand. By giving our young people the skills to deal with hazards on the road, we can make a real difference.

'We're really pleased that eDrive will be available at BP Connect stores. Many parents visit our stores every day. We hope that by making eDrive available, they can bring home something which could save their children from a serious accident.'

BP Connect stores will sell access codes to the eDrive programme at $25 incl. GST for a nine-month subscription. Customers can go to the store and purchase a voucher code, which they then enter into the website at www.edrive.co.nz. To find the nearest BP Connect store, customers can visit www.bp.com.

The eDrive app works using the freely downloadable softwarre Flash and has 100 video-based traffic simulations that young drivers can access online. Sitting behind the wheel of a realistic simulated car, complete with speedometer, rear-view mirrors and two side mirrors, a driver is encouraged to be vigilant, detecting hazards, assess risks, and adjust their speed to different conditions.

High-resolution imagery makes the eDrive experience particularly realistic, reflective of real-life situations that New Zealand drivers would find themselves in. There are night and day driving scenarios.

Dr Isler and his team, who make up eDrive Solutions Ltd. have managed to incorporate international psychological research into the way eDrive functions.


The development of eDrive was funded by the New Zealand Transport Agency and the Accident Compensation Corporation and is sponsored by Suzuki New Zealand and BP New Zealand.

ends


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