Dyson’s record profits buoyed by R&D and exports
Thursday,18 August 2011
Dyson’s record profits buoyed by R&D and exports
Following increased investment in research and development and global expansion, Dyson achieved record profits of £206 million in 2010. Turnover increased to £887 million.
International expansion
80% of Dyson machines
are sold outside of the UK. In 2010 Dyson launched in seven
new markets, taking the total to 52.
Dyson
now employs over 2700 people and is recruiting
internationally.
Investment in
technology
Dyson increased R&D spending to £45
million in 2010 and is on track to double the number of
engineers at the Malmesbury R&D centre to 700. 200 new
engineers joined the UK team in 2010, an increase of 66%.
More graduate engineers are joining, with a starting salary of £25,200 and a joining bonus of up to £3000.
Dyson engineers are currently developing of the next generation of fans, hand dryers, vacuum cleaners, digital motors and other – currently secret – technologies.
Investment in Dyson digital motor
technology remains a priority, with a 70 strong team of
motor specialists.
New
technology
2010 saw six new Dyson
machines:
• Profits were buoyed by new Air
Multiplier fans, which had their first full year of
sales. The tower and pedestal versions, designed for larger
spaces, are popular for both domestic and commercial use.
• DC35 Digital Slim, Dyson’s latest cordless vacuum
cleaner has become a global sell out.
• Vacuum cleaner
sales continued to perform well despite the recession; the
US has seen a big increase in sales.
• The Dyson
Airblade™ hand dryer had its most successful year so
far. Partnership with Initial will catapult Airblade into
washrooms across Europe. Powered by the Dyson digital
motor, it has the lowest environmental impact of any other
form of hand drying.
British
success
Dyson has grown at a fast pace, maintaining a
steadfast focus on technology, and now employs more people
in the UK than ever before. Malmesbury, Wiltshire remains
Dyson’s research and development centre, where machines
are conceived, designed, and developed.
88% of Dyson’s
taxes are paid to the British Exchequer – £50 million in
2010.
James Dyson:
“We haven’t been
afraid to take a risk – doubling our engineering team
during a recession. The swelling ranks are working on new
technology that is five or ten years away, as we plough our
profits back into our lifeblood – R&D”.
Martin McCourt CEO of Dyson Ltd,
commented:
“Recession is challenging but 2010 was a
record-breaker. Geographical growth is significant but
ongoing success comes from investing faith – and money –
in people and their bright ideas.”
Notes
to editors:
Year Turnover £m Operating Profit
£m
2008 628 90
2009 770 190
2010 887 206
Research and Development:
• Dyson is
expanding its UK R&D team to 700
• 200 new
engineers joined the RDD team in Malmesbury
•
R&D investment increased in 2010 to £45 million
People:
• Dyson employs 2,730 people
worldwide; recruitment continues across all teams.
International sales:
In 2000 Dyson sold its
machines in 22 countries. In 2005 this grew to 39. And by
2010 it reached 52.
The James Dyson
Foundation:
• Dyson donated £4million to
charity in 2010
• The James Dyson Foundation
donated £100,000 to the RCA. Other donations to
undergraduate bursary winners and postgraduates will total
£1m over the next three years.
ENDS