Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search wins award for ground-breaking campaign

19 August, 2011 wins award for ground-breaking campaign scooped the top branding award for digital for the NZ Notworth News campaign at the Pacific Area Newspaper Publishers’ Association’s (PANPA) annual awards last night.

The NZ Notworth News campaign was a game changer within the category with PANPA judges describing it as “creative and sassy”. publisher APN Online, and creative agency, M&C Saatchi created a fake news team, who each day parodied real, current news stories with their own particular bias.

The satirical stories were then linked back to real articles and videos on

APN Online Marketing Manager, Sarah Kenny says, “What the campaign delivered was something bold, unexpected and unlike anything else seen before. Yet it was completely relevant to the brand and its position. It was born from strategic thinking and it focused on a single minded proposition – that if you want news you can trust, then head straight to”

M&C Saatchi Creative Director, Dave King adds, “We had a lot of fun working on this campaign with the APN Online team. It’s not every day that a client lets you do what they let us do. It’s a magic result.”

The 2011 Awards were the largest to date with over 1,000 entries from throughout the Asia-Pacific region received.

A full list of winners will be found at:
The campaign site is also still live at:


© Scoop Media

Business Headlines | Sci-Tech Headlines


Stats NZ: Quarterly Inflation Rising Steadily Across The Board

Higher prices for transport and food have driven up inflation for the all households group in the June 2021 quarter, Stats NZ said today. The ‘all households group’ represents all private New Zealand-resident households... More>>

Stats NZ: Primary Products Push Exports To A New High

New Zealand exports reached a new high in June 2021, off the back of record export values for logs and beef, Stats NZ said today. In June 2021, the value of all goods exports rose... More>>

Energy: New Zealand Could Be World’s First Large-scale Producer Of Green Hydrogen

Contact Energy and Meridian Energy are seeking registrations of interest to develop the world’s largest green hydrogen plant. The plant has the potential to earn hundreds of millions in export revenue and help decarbonise economies both here and overseas... More>>

Statistics: Household Saving Falls In The March 2021 Quarter

Saving by New Zealanders in the March 2021 quarter fell to its lowest level in two years after rising sharply in 2020, Stats NZ said today. Increases in household spending outpaced income growth, leading to a decline in household saving from the elevated levels that prevailed throughout 2020... More>>