Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


TAB text marketing turn-around

TAB text marketing turn-around

The TAB has quickly changed the wording of its marketing text messages, following a public complaint appearing in the media.

The TAB had been sending out messages advertising its odds in the afternoons prior to the All Blacks home Tri Nations test matches. These messages advised recipients that they could only unsubscribe by replying “STOP” and incurring the standard message fee cost charged by his or her network.
However, New Zealand’s anti-spam law requires that no cost is to be incurred by those wishing to unsubscribe.

A complaint about the cost being attached to unsubscribing was made by Victoria University student Hamish McConnochie, with TVNZ placing an article on its website covering the issue.
It appears the article has led to a change of course by the TAB. In a message sent prior to the All Blacks 20 – 25 loss to the Wallabies, the TAB now advised that texting stop would be “free”.

“It’s good to see that a bit of publicity on the issue can result in a large organisation changing its behaviour” McConnochie said.
“However, it’s a shame that it potentially took an article to alert the TAB to its legal obligations”.

This is not the first success for McConnochie in relation to anti-spam law. In June McConnochie attracted media attention after revealing Telecom had breached the law. Internal Affairs took no action because Telecom updated its terms and conditions.

It is unclear whether or not the Department of Internal Affairs will take action against the TAB. Based on previous enforcement action it appears that the TAB will likely only face a formal warning.

--------Anti-Spam Guidelines--------
From the Department of Internal Affairs' anti-spam unit's Guide for businesses: Prohibiting spam and promoting good business practice pdf. ($file/BusinessGuide.pdf)

See also:


© Scoop Media

Business Headlines | Sci-Tech Headlines


Maritime Union: Deepening Supply Chain Crisis Requires Action

Maritime Union of New Zealand National Secretary Craig Harrison says the global COVID-19 pandemic exposed pre-existing weaknesses in our logistics sector, and created enormous problems... More>>

Air New Zealand: Employees Recognised With $1,000 Share Award

The efforts Air New Zealand employees made during one of the airline’s toughest years will be recognised via an award of $1,000 worth of company shares to all permanent employees... More>>

Consumer NZ: Bank Complaints On The Rise, Survey Shows

Nearly one in five Kiwis had a problem with their bank in the past year, Consumer NZ’s latest satisfaction survey finds. Consumer NZ chief executive Jon Duffy said the number of bank customers reporting problems had jumped to 18%, up from 11% in 2020... More>>

Mercury: Enters Into Binding Agreements To Acquire Trustpower’s Retail Business

Mercury NZ Limited (Mercury) has announced that it has entered into binding agreements with Trustpower Limited (Trustpower, NZX:TPW) to acquire Trustpower’s retail business for NZ$441 million... More>>


ASB: New Zealanders Missing Out On Hundreds Of Millions In KiwiSaver Government Contributions

New Zealanders have just over a week to ensure they’re eligible for the maximum annual government KiwiSaver contribution... More>>

Stats NZ: GDP Climbs 1.6 Percent In March 2021 Quarter Following December Dip

Gross domestic product (GDP) rose by 1.6 percent in the March 2021 quarter, following a 1.0 percent fall in the December 2020 quarter, Stats NZ said today. "After an easing of economic activity in the December quarter, we’ve seen broad-based growth in the first quarter of 2021... More>>