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Iconic brand heralds NZ innovation in news gathering

Iconic brand heralds NZ innovation in news gathering

Iconic news brand has deployed a unique New Zealand software tool suite to help its journalists stay ahead of the news cycle.

The award-winning news team is now using the Fuseworks Media Centre to help source and create its leading blend of fast breaking and in depth news.

Fuseworks co-founder Simon Randall said today: “Having the choose Fuseworks is not only a real thrill but also a vindication of our philosophy that technology is integral to quality journalism.

“The team put the platform through a thorough testing schedule before making the decision, which makes this result all the more rewarding,” he said.

“Companies have one big IT problem right now: how to process, store and understand the rapidly growing data deluge that is flooding in from ever more connected devices and web services,” BBC News website business editor Tim Weber said last week

His observation applies equally to the news media.

Having a “deluge” of potential story leads and relevant information may sound like an enviable problem for journalists to have. But on the media coal face, it has become a constant battle to separate signal from digital noise.

That’s where Fuseworks ability to instantly relate and connect content comes in. The Media Centre platform provides journalists news from more than 3,000 New Zealand sources, and other key information such as what’s trending in social media and online news, all added in real time.

Articles are displayed in a dashboard alongside other highly relevant information - related press releases, contact details of experts and communications professionals, a calendar of events, and “trending” graphs of topics and sources.

"By automating the process of connecting the dots between source material, we're freeing up journalists’ time to pursue unique angles and make their stories more compelling for their audience," Randall said. is the second major New Zealand media company to deploy Fuseworks in the last month. In July, Yahoo! New Zealand rolled out the platform across its news operation.

- Ends -

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