Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


True Pacific – launch of a regional brand

5 September 2011

True Pacific – launch of a regional brand

Demand for Pacific produced products is set to grow, with the launch of a major initiative today to strengthen export opportunities for Pacific Island producers.

True Pacific is a project being driven by the Pacific Cooperation Foundation to help bring the best Pacific products to the world. The programme is underpinned by a quality assurance programme and is promoted as the True Pacific mark.

Chief Executive of the Pacific Cooperation Foundation, Meg Poutasi, says despite being lands of diversity, many Pacific countries have unbalanced economic growth. Pacific businesses can spearhead export led growth by exploring niche markets for their quality export products.

“In the Pacific, you can find high quality tuna, noni juice, vanilla and coffee products all for the international market. Other areas of competitive advantage include natural spa products where ingredients are sourced from local botanicals. These products are currently going into the European, US and Asian markets. These products target a premium consumer market and provide export income for the communities that produce them. There are also an abundance of superb products, most of which never leave their home shores.

The True Pacific mark encourages export demand for the products from our Pacific neighbourhood by reassuring consumers that they are buying high-quality products or ingredients, genuinely produced in the Pacific.

25 producers from Fiji, Papua New Guinea, Samoa, Tonga and Vanuatu have passed the quality assurance programme and been issued with licences to carry the True Pacific mark. A ceremony was hosted by New Zealand’s Foreign Affairs Minister, the Hon Murray McCully, to present True Pacific producers with their licences on 5 September 2011.

True Pacific licenced producers will be sampling and selling their gourmet gastronomic treats such as spices, coffee, chutneys and jams, honey, noni juice and tropical fruit at the Pacific Showcase, a free three-day event for the public, 6-8 September at the Cloud on Queen’s Wharf.

The Pacific Showcase provides an unprecedented opportunity for premium Pacific enterprises to connect with consumers, retailers and potential suppliers in New Zealand – one of the region’s important trading partners. It will also bring them into contact with visitors from around the world who will be here ahead of the Rugby World Cup.

Pacific food expert and author of “Me’a Kai; The Food and Flavours of the South Pacific”, Robert Oliver, believes the timing for promoting Pacific sourced products in New Zealand is ideal.

“Current movements including local food, organics and fair trade demonstrate that there is a demand for products grown and produced in the Pacific way. A Pacific quality mark will help create a price premium for products that reflect these values as well as delivering on quality.

“Many Kiwis also feel a great affinity with the Pacific. Appreciation of Pacific cuisine and beautiful artisan food products that support Pacific communities, can only help to increase demand even further,” Mr Oliver says.

Some True Pacific products are available in stores now - Fiji Red Papaya, coconuts and watermelons from Tonga, sweetcorn from Vanuatu Direct all in supermarkets. Also Tanna coffee, Tupuanga coffee, Fiji Friend chutneys, Samoan Hot Boys Chilli sauce, Heilala Vanilla, Punja and Sons gourmet wraps are at selected outlets. New products will be hitting our shelves towards the end of the year. For more information on where to purchase products please go to:

This is a completely not-for-profit initiative. Many of the producers involved fund community development initiatives, and help set up growers cooperatives to help small landholders be able to run a sustainable commercial operation.


© Scoop Media

Business Headlines | Sci-Tech Headlines


REINZ May Data: House Price Rises Continue; Auckland Hits New Record Median Price Again

Median prices for residential property across New Zealand increased by 32.3% from $620,000 in May 2020 to $820,000 in May 2021, according to the latest data from the Real Estate Institute of New Zealand (REINZ), source of the most complete and accurate real estate data in New Zealand... More>>

Energy Resources Aotearoa: Doubling Of Coal Use Shows Need For Local Natural Gas

New figures showing a near doubling of coal-fired electricity generation highlight New Zealand’s energy shortage and the need for natural gas as a lower carbon alternative, according to Energy Resources Aotearoa... More>>

E Tu: ‘Sense Of Mourning’ As Norske Skog Mill Set To Close

Workers at Norske Skog’s Tasman Mill now know they’ll be losing their jobs in little over a month’s time.
On Wednesday afternoon, workers were told the mill will be stopping production from the end of June... More>>

Auction: 1.4 Million In Rare Vintage Watches, Gems, Jewels & Diamonds Go Under The Hammer At Webb’s

An auction event showcasing over 1.4 Million dollars in rare jewels, gems, diamonds and vintage watches is due to take place this Sunday by Auckland based auction house Webb’s... More>>

Catalist: NZ’s New SME Stock Exchange, Gets Licence To Go Public

New Zealand has a new stock exchange – designed specifically for small and medium-sized businesses (SMEs) to raise up to $20 million a year from the public.
Called Catalist, the exchange has already been successfully working the private investment sector.... More>>

E-Commerce: Over 40% Of Those Engaged In The Bitcoin Community Are Millennials

Bitcoin has emerged to be a popular topic among millennials with digital currency increasingly being viewed as a potential source of creating wealth through investments. The interest in bitcoin by millennials signals the role this age group plays in the possible realization of the digital currency’s mass adoption... More>>