Go digital for dollars - content forum spruiks Kiwi
capability
By Peter Kerr for sticK
(sticK - 27 Sept 2011 ) The main message from the Rutherford Innovation Showcase Digital Content Forum was that some weightless exports have a fair bit of profit margin attached.
The Wellington event on Friday Sept. 23 also heard that, apparently, we (the royal 'we' as in New Zealanders) are pretty good at creating some of this digital content.
Weta Digital and Sidhe were probably the best known, partly because some of the others such as games maker Cerebal Fix look to partner up with filmmaker/content distributor Lionsgate.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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